What's the most important thing when selling a home?
I'm often asked what the single most important thing is when selling a home when I'm out and about. It's kind of tough to answer because each real estate transaction is different and therefore what is extremely important in selling one home could be a total non-factor in selling a different one. Below is a list of the four most common answers I will end up using in everyday real estate sales:
1) Location
2) Curb Appeal and Staging
3) Marketing
4) Price
If I had to pick out of these four what I think is the most common reason for a home to not sell within a specified period of time, I would generally pick the price. Price is the one variable above that can basically trump all of the others. Anything at the right price will sell. The nice thing about this list is that most items above are in fact changeable. If you aren't getting the utmost in internet advertising from your real estate professional, ask for it. If you haven't already done so, and your real estate agent has not provided a free consultation, you might want to consider getting a staging evaluation from a professional. The one thing above that you generally cannot fix is the location (short of picking uo the house and moving it onto another lot).
Jason Tangen
